Yoga Studio Success Secrets

When we have too much swimming around in our head, it’s easy to become overwhelmed. It's important to get clarity by getting all the tasks and thoughts out of your head and onto paper. That way you know what you need to do every day, week, and month. 

After you have a clear to-do list, the next step is to create calm within yourself. Focus your breath. Turn your stress into power. It’s okay to get overwhelmed. It’s not okay to stay there.

Surround yourself with people who are managing their stress and finding zen.

Like attracts like. 

This begins with you.

Look at yourself, look at your studio and at your inner-circle.

Ask yourself if the people around you are calming down, do they experience more peace and have greater self-mastery from being in your studio?

Is what you’re teaching and modeling translating out to the people around you. Are you helping others manage their own stress? It’s likely your students are drawn into the practice because they have stress and are overwhelm...

In Yoga Studio Success Club, we talk frequently about setting and reaching monthly revenue goals. We call that goal number the enlightenment number. Each month, we can meet our enlightenment number in two ways. Jason refers to one-time payments and drop-ins as firey and continuity as watery. 

Finding comfort and peace and reaching that enlightenment has to do with continuity. Let’s say the number is 20,000. You can get 200 people pay you 100 a month or 100 people paying 200 a month. This gives you the ability to relax into your business and that is really powerful.

But, we know that It’s easier on paper than it is in reality.  Don't get discouraged, This is natural. The reality is that you will need to be ready to ask five times the number of people that you need to sign up. You will very likely receive four “no’s” for every yes. That's ok. Just make sure you're setting yourself up for success by reaching out to enough people to meet these important goals.

And, be ready to learn as ...

Enrolling new students is at the very heart of your yoga studio growth. It doesn't have to be awkward! Here are the 3 pillars to easily and comfortably enrolling new students. 

1. Make sure your mindset is in alignment with success. It's important to remember that with each new member you enroll, you have the opportunity to touch their lives and help them live more fully and to reach their goals. So many times, studio owners feel anxiety over enrollment because there is the exchange of money. It's important to remember that money is energy. When people commit to their yoga practice, they are committing to creating a fuller, more connected life. 
2. Emotions are stronger than tactics. We're all motivated by emotion. Your enthusiasm and belief in the importance of what you do will shine through. Understand the goals and desires of your students so that you can help them create a plan to reach them. Every day, the first person you need to sell is yourself. Remind yourself of the excitement
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You are the face of your studio.

In a boutique yoga studio, your energy and personality are ever-present. People are drawn to your studio space and nurturing their own practice but in many ways, you are integral to the experience and the leader and mentor of their transformation.

We are all seeking connection and your studio offers a place of acceptance, welcome, and warmth because you have built that into the business from the beginning.

Your yoga studio can be very personal to you and it's likely that the relationships that you are building with your students and staff are an important element of your success and what keeps people coming back. 

Sometimes, students will connect with a favorite teacher as well or with friendly front desk staff people. And that's great! But, what happens when one of your staff leaves?

We always suggest that you step up and fill their classes for a while and make sure that the students feel like they have had your attention. As you are the core of t...