Yoga Studio Enrollment Secrets
Enrolling new students is at the very heart of your yoga studio growth. It doesn't have to be awkward! Here are the 3 pillars to easily and comfortably enrolling new students.
- Make sure your mindset is in alignment with success. It's important to remember that with each new member you enroll, you have the opportunity to touch their lives and help them live more fully and to reach their goals. So many times, studio owners feel anxiety over enrollment because there is the exchange of money. It's important to remember that money is energy. When people commit to their yoga practice, they are committing to creating a fuller, more connected life.
- Emotions are stronger than tactics. We're all motivated by emotion. Your enthusiasm and belief in the importance of what you do will shine through. Understand the goals and desires of your students so that you can help them create a plan to reach them. Every day, the first person you need to sell is yourself. Remind yourself of the excitement and value you offer. Get excited to serve.
- Build a welcoming community. People are looking for their tribe. They want to belong someplace. They are looking for a home away from home in addition to their home. Welcome them into your studio and offer them a place to connect more fully with themselves and others. Membership allows them the emotional stamp of belonging.
We can so easily psych ourselves out thinking that we're asking something of others by offering them a place in our studio. Flip that story in your mind. By welcoming new students into your studio, you're giving them a place to belong and the teaching and support they need to transform their lives.
