Yoga Studio Success Secrets

How do you determine how much time, money, and energy to invest in enrolling new members in your yoga studio to be sure to get a return on your investment?

When you're running a yoga studio, determining the amount of money, time and energy to spend on enrolling new students can be baffling. 

There are always opportunities for advertising, marketing, and getting the word out in your community, but, it's not easy to figure out how much it makes sense to spend. 

The first thing to know when making these important decisions is understanding your NCV - New Student Value. The New Student Value is equal to the average revenue a new client brings in over a lifetime. 

It's not difficult to calculate this number. Take your total annual gross revenue and divide by the number of members who are enrolled in your studio. For example, if you have 100 students and you have $100,000 gross revenue. Your NCV is $1000 per student.

It's essential to know this number.

You can increase your NCV by work...